What is the Great Smoky Mountain Jeep® Club Invasion?

The 2021 Invasion was held, once again, at the beautiful LeConte Center in Pigeon Forge, TN on August 26th – 28th.

The Rundown of the 2021 Great Smoky Mountain Jeep Club Invasion Event

With over 30,000 people in attendance and 15,000 Jeeps, the 9th Annual Great Smoky Mountain Jeep Club Invasion did not disappoint!! Jeep enthusiasts came from all over to enjoy the assortment of products from the vastly large variety of vendors. This event was truly a Jeep lover’s dream!

Attendees were able to shop for products and services not only from their beloved nationwide vendors but also custom one-of-a-kind pieces from amazing paint and metals artists that attended the show. No matter what Jeep-related product you were looking for, we had it.

The 2021 GSMJCI also offered attendees options of entering a prestige Show and Shine event with a tailgate experience option along with cash drawings and trophies, a VIP Parking area, and a VIP Parking tailgate experience!! We have already begun planning the 2022 GSMJCI and have some very exciting plans in the works. Please watch our website and social media for updates.

Stay tuned for the latest updates!

Trophy Winners

the top prize winners from 2021


from event goers

2014 was my first year being there… I have been every year since except last year (Covid). I have seen the growth of this event myself. It’s amazing! - Dawn Sawyer

Looking forward to it again! First time attending this year & it was AWESOME!!! - Tammy Glenn Waldrop

This year was our first time and Booked our cabin for next year. Bringing friends with us !! - Martina Ellett

It was our first Jeep Invasion and our first Invade the Cove ride. We enjoyed ourselves. - Donna Williams

2015 was my first year. Haven't missed once since. 2021 was crazy awesome!! - Nicolle Burrell

Booked our hotel for next year before we left! Can’t wait! - Brenna McManis

What a great time! Jeep people are the most respectful, considerate, friendly, and patriotic folks I’ve ever met! - Beth Lamb Henson

Went for the first time this year and loved it! Karen (our Jeep) was awesome on the trail. We didn't know how well she would do, she loved it and we are excited to attend again! - Kyra Ledford

Cabin is already booked, staying 7 days next year! Road Warrior's going to enter the Show 'N Shine to boot. - Shawn Schultz

This was my first jeep invasion and I loved it!!! Can't wait for the next one!! - Debbie Simone

First time this year and it was awesome. It's our new tradition every year. - Julie Gibson

We had so much fun and all the jeepers were friendly, can't wait for next year! - Joe Peeler