The 2023 11th Annual Great Smoky Mountain Jeep Club Invasion

The 2023 Invasion was once again held at the beautiful LeConte Center in Pigeon Forge, TN on August 24th, 25th, and 26th. The 11th Anniversary event did not disappoint, with a huge assortment of nearly 300 vendors and endless activities including parties, trail rides, Jeep Night at local businesses, and the Invade the Cove ride to say a few…this event provided something for everyone!! With over 50,000 people in attendance over the 3 day event, GSMJI 2023 shattered previous years’ records in attendance. Planning has already begun for the 2024 event, watch social media for the latest updates.

What is the Jeep Invasion™ in the Great Smoky Mountains?

The 14th annual Jeep® Invasion™ is a Jeep and Expo that will be held on August 20th, 21st, and 22nd, 2026.

The event will once again be held at the LeConte Center, 2986 Teaster Lane, Pigeon Forge, TN 37863, with show hours daily from 9 am-5 pm. Admission can be purchased each day at the admission booths located both inside the LeConte Center and the outside Vendor area.

Daily admission includes admittance into the inside vendor area, the outside vendor areas, and the Show & Shine event for $20 per adult, $10 for children 6-12, and children 5 and under are free, we do not offer presales on admission tickets, so do not fall into any online scams.

The Pigeon Forge area attracts over 12 million visitors annually, making it the ideal location to spend time with family and friends at the 2025 Jeep Show. Surrounded by the Great Smoky Mountains, the area boasts over 800 miles of breathtaking trails, numerous historic sites, a diverse array of wildlife, and is just a stone's throw away from hundreds of stores. The area also offers over 100 restaurants, including southern favorites, international cuisine, and several dinner theaters.