The 2026 Jeep Invasion™

Get Ready for the 14th Annual Jeep Invasion™ in Pigeon Forge!

Mark your calendars! The 14th Annual Jeep Invasion™ is rolling back into Pigeon Forge, Tennessee on August 20th, 21st, and 22nd, 2026—and you won’t want to miss it.

Hosted once again at the spacious LeConte Center (2986 Teaster Lane, Pigeon Forge, TN 37863), this three-day Jeep and Expo event will run daily from 9 AM to 5 PM, offering enthusiasts and families a full-throttle experience of all things Jeep®.

What to Expect

Your daily admission grants access to:

• The indoor vendor area
• The outdoor vendor areas with specific vendors offering professional onsite installations
• The exciting Show & Shine event

Admission is $20 for adults, $10 for children ages 6–12, and free for kids 5 and under. Tickets are available only at the event—both inside the LeConte Center and at the outdoor vendor booths. No presales are offered, so please be cautious of online scams.

Why Pigeon Forge?

Nestled in the heart of the Great Smoky Mountains, Pigeon Forge is the perfect backdrop for this high-energy event. With over 12 million annual visitors, the area offers:

• 800+ miles of scenic trails
• Historic landmarks
• Diverse wildlife
• Hundreds of shops
• 100+ restaurants, from Southern comfort food to international flavors and dinner theaters

Whether you’re a die-hard Jeep® fan or just looking for a fun family getaway, the 2026 Jeep Invasion™ promises unforgettable memories.

We can’t wait to see you there—let the adventure begin!

Pets, food and drinks, admission, competition – get your questions answered here.

What is the Jeep Invasion™ in the Great Smoky Mountains?

The 14th annual Jeep® Invasion™ is a Jeep and Expo that will be held on August 20th, 21st, and 22nd, 2026.

The event will once again be held at the LeConte Center, 2986 Teaster Lane, Pigeon Forge, TN 37863, with show hours daily from 9 am-5 pm. Admission can be purchased each day at the admission booths located both inside the LeConte Center and the outside Vendor area.

Daily admission includes admittance into the inside vendor area, the outside vendor areas, and the Show & Shine event for $20 per adult, $10 for children 6-12, and children 5 and under are free, we do not offer presales on admission tickets, so do not fall into any online scams.

The Pigeon Forge area attracts over 12 million visitors annually, making it the ideal location to spend time with family and friends at the 2025 Jeep Show. Surrounded by the Great Smoky Mountains, the area boasts over 800 miles of breathtaking trails, numerous historic sites, a diverse array of wildlife, and is just a stone's throw away from hundreds of stores. The area also offers over 100 restaurants, including southern favorites, international cuisine, and several dinner theaters.