The 2026 Jeep® Invasion®
Get Ready for the 14th Annual Jeep® Invasion® in Pigeon Forge!
Mark your calendars! The 14th Annual Jeep® Invasion® is rolling back into Pigeon Forge, Tennessee on August 20th, 21st, and 22nd, 2026—and you won’t want to miss it.
Hosted once again at the spacious LeConte Center (2986 Teaster Lane, Pigeon Forge, TN 37863), this three-day Jeep® and Expo event will run daily from 9 AM to 5 PM, offering enthusiasts and families a full-throttle experience of all things Jeep®.
What to Expect
Your daily admission grants access to:
- The indoor vendor area
- The outdoor vendor areas with specific vendors offering professional onsite installations
- The exciting Show & Shine event
Admission is $20 for adults, $10 for children ages 6–12, and free for kids 5 and under. Tickets are available only at the event—both inside the LeConte Center and at the outdoor vendor booths. No presales are offered, so please be cautious of online scams.
Why Pigeon Forge?
Nestled in the heart of the Great Smoky Mountains, Pigeon Forge is the perfect backdrop for this high-energy event. With over 12 million annual visitors, the area offers:
- 800+ miles of scenic trails
- Historic landmarks
- Diverse wildlife
- Hundreds of shops
- 100+ restaurants, from Southern comfort food to international flavors and dinner theaters
Whether you’re a die-hard Jeep® fan or just looking for a fun family getaway, the 2026 Jeep® Invasion® promises unforgettable memories.
We can’t wait to see you there—let the adventure begin!
Vendors
The Jeep® Invasion™ Vendors
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Show & Shine
Is your Jeep® a contender? This year, we offer MORE awards and CASH drawings than ever! Limited entries are available.
Register Now
Lodging
Find these fabulous places to stay nearby the event.
book now
FAQs
Pets, food and drinks, admission, competition – get your questions answered here.
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Growing Every Year
August 20-22, 2026
9:00 am to 5:00 pm
Admission
Adults (13+): $20/day
Children (6-12): $10/day
Children (5-): Free
Purchase Tickets
Tickets available at the door on event days
What is the Jeep® Invasion™ in the Great Smoky Mountains?
The 14th annual Jeep® Invasion™ is a Jeep® and Expo that will be held on August 20th, 21st, and 22nd, 2026.
The event will once again be held at the LeConte Center, 2986 Teaster Lane, Pigeon Forge, TN 37863, with show hours daily from 9 am-5 pm. Admission can be purchased each day at the admission booths located both inside the LeConte Center and the outside Vendor area.
Daily admission includes admittance into the inside vendor area, the outside vendor areas, and the Show & Shine event for $20 per adult, $10 for children 6-12, and children 5 and under are free, we do not offer presales on admission tickets, so do not fall into any online scams.
The Pigeon Forge area attracts over 12 million visitors annually, making it the ideal location to spend time with family and friends at the 2025 Jeep Show. Surrounded by the Great Smoky Mountains, the area boasts over 800 miles of breathtaking trails, numerous historic sites, a diverse array of wildlife, and is just a stone's throw away from hundreds of stores. The area also offers over 100 restaurants, including southern favorites, international cuisine, and several dinner theaters.
Stay tuned for the latest updates!
Reviews
from event goers
Our first year and had a great time! Met great people and made friends!! Will be back next year! - Chris & Jenny Alley
We had the best weekend, 2020 is our first since we've only been Jeep owners for 2 weeks. Planning next year to return and bring more with us! - Julie Neal
Awesome time with the family. This was our 4th year going. We’ll be back next year. - Taffi Yount
This was our first year and we absolutely LOVED it!!! Such an amazing place to be! Can’t wait 'til next year! - Cierra Phillips
Had a blast! We’ll be back next year! - Lori Medlen
Sweet! Y'all put on an awesome event! Thank you - Jennifer Roehl
Was our group's fourth Invasion. Thank you to everyone sponsor/vendor/staff member that made the show still happen this year. - Chase Markette
We had a great time and loved seeing all the jeeps and getting to be a part of this event. - Alan McRoberts
We always enjoy the invasion. We knew the rules and regulations prior to arrival and had no issues spending a ton of money on “much needed” items for our jeeps! See everyone in 2021!! - Misty Parks
Had so much fun!! It was my 1st invasion but it won’t be my last!! Got several items for my new Jeep! Can’t wait till next year!!! - Andrea Crowe
Our family had a great time and will be back next year! Thank you for putting together an amazing event! - Jack Roach
This was our 4th year! We really enjoyed it despite the COVID! Thank you for working so hard in making it happen! We feel that y’all did a great job and it was nice being able to walk through to see all the vendors & tables. - Leigh-Anne Hall